Our Team
Dan Morici, Founder & CEO
Dan specializes in industrial real estate transactions throughout all five boroughs of NYC. His current role focuses on assisting landlords, tenants, and business owners with selling, leasing, and purchasing industrial buildings.
Dan has over a decade of experience in the commercial real estate industry. Prior to founding New York City Industrial Advisors (NYCIA), he worked as a Vice President at one of the globes largest commercial real estate brokerage firms specializing in leasing and sales of NYC warehouse properties. Before brokerage, Dan was a Project Manager with the same company in the Project Development Services group, where he oversaw complex new construction projects in Manhattan and developed a deep knowledge of commercial building infrastructure and construction process. He oversaw notable projects including The Korean Cultural Center and Bronx Charter School.
Dan started his career in commercial real estate working in Property Management with Trinity Real Estate where he managed the daily operations of 75 Varick St, a +1M SF Class A office building. Dan has a diverse and robust background in real estate that includes building management, construction development, leasing, and sales.
Education, Affiliations, and Awards
- Connecticut College - B.A. in Economics
- 2023 Top Gun | Awarded to JLL companywide top performers.
- Top 1% of JLL's producers in 2023.
Brian Petracca, COO
Brian is an experienced operations and growth strategist with a strong track record of scaling startups, streamlining business processes, and building strategic partnerships. As Chief Operating Officer at New York City Industrial Advisors (NYCIA), he leads internal operations, business development, and process automation efforts to improve efficiency and expand the firm’s market footprint.
Before joining NYCIA, Brian played a pivotal role in the growth of several early-stage companies, including the SaaS startup Cohley, where he helped drive 2,400% revenue growth. His work has spanned sales operations, CRM and HR system implementation, and revenue optimization. He has also advised startups on go-to-market strategies, forecasting, and operational improvements.
In addition to his tech background, Brian brings over a decade of hands-on experience in real estate, managing and supporting his family’s portfolio of industrial, retail, and residential properties across Long Island and Queens. His responsibilities have included tenant relations, lease administration, and property operations.
At NYCIA, Brian draws on this diverse expertise to strengthen client relationships, optimize internal systems, and develop growth partnerships that drive long-term value.
Education and Expertise
- Villanova University – B.A. in Arts & Sciences
- Business Operations & Process Optimization
- Go-To-Market Strategy & Sales Forecasting
- Partnership Development & Client Relations
- Real Estate Property Management
Our Valued Partners
